DT : daren & tiff

November 9, 2006

Provocative Christian Ad Campaigns

Filed under: Christian, Cool, Daren, DEETEE — delephant @ 6:43 pm

Check out the 6 provocative Ad Campaigns below done by the United Church of Canada. The purpose? In a nutshell … to get people to think, question, ask, and hopefully to come to church to find the answers. View the Ads below!!

[err wordpress editor is bad… the layout of the post below is horrible…. and can’t change it!]

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This ad provokes discussion on whether Christmas should be about Jesus, Santa Claus, or can it be about both? The ad is not meant to suggest an answer, as much as to invite you to share your thoughts on the issue.

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This tongue-in-cheek ad depicts two different ways one could interpret a simple – albeit unusual – display of faith. And it invites you to share your choice.  

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This ad touches on how parenthood can shake up a person’s core values and beliefs. Given that there’s an entire Discussion Lounge category dedicated to parenting, this is an appropriate thought-starter for many of our visitors.

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Just how literal should one take the words of The Bible? It’s long been a question of debate, and lively debate on such issues is very much what WonderCafe is about.

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The issue of sex and sin is a good one, and in this ad we present it as a simple, fun question for discussion. 

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We know this is a hot-button topic for many people today. This ad asks the reader to contemplate and comment on the many different elements that make up this complex issue.

AD CAMPAIGN Write Up

The United Church of Canada hopes an ad featuring a can of whipped cream and the question, “How much fun can sex be before it’s a sin?” will fill its pews as Christmas nears.

The country’s biggest Protestant denomination launched an advertising campaign on Tuesday meant to provoke debate on the “deep and persistent attitudes and images of organized religion.”

“In order to get past those stereotypes, we thought we needed an ad campaign that was different, had a head-snap to it, that people would have a second look,” Keith Howard, executive director of the campaign, said in an interview.

The C$10.5 million ($9.3 million) campaign targets 30- to 45-year-olds and rotates six images though December issues of Canadian magazines and newspapers as well as Web sites.

One asks, “Does anyone object?” to an image of two plastic toy grooms on a wedding cake. Another features a child sitting on Jesus’s knee in the traditional Santa’s village of a shopping mall, and asks, “Would you still take your kids?”

“We’ve had a long tradition of engaging the issues and concerns of the society that we are a part of,” Howard said.

The United Church of Canada has a declining active membership of about 573,000, although almost 3 million people have some sort of affiliation with the church. Between 1994 and 2004, membership dropped about 20 percent, according to church statistics.

Last month, the church issued a statement defending federal legislation that allows same-sex marriage.

News Source : Reuters 

All the Ads are located at : WonderCafe.ca

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3 Comments »

  1. Hey… glad you like the Ads. Just one teeeeeeny correction. The Wondercafe.ca campaign’s end goal isn’t for people to come to the United Church to find the answers, but that they will instead come to the United Church to discuss the questions and hopefully raise new ones. Answers are what other churches provide, and what’s turning people away. There are few absolutes and we recognise that.

    Shalom

    Russ

    Comment by Russ — November 9, 2006 @ 10:26 pm

  2. Hard to believe Christmas is already around the corner. I am ready for some Thanksgiving turkey though.

    Comment by retro — November 19, 2007 @ 10:55 pm

  3. not to propose any answers or anything, but here’s an interesting gedenken experiment: The image of Jesus in the Santa Chair asking a child what they want strikes us as funny, and yet, take that same scene and substitute the ancient old Bishop of Myra Saint Nicholas and notice anything odd about your (non) reaction?

    This makes me wonder: Had the campaign used the Patron Saint of Children, Sailors and Pawnbrokers instead, would anyone have even NOTICED the adverts?

    Comment by mrG — December 21, 2008 @ 12:20 pm


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